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Amazon, Walmart Expanding Fashion Horizons

In the Amazon versus Walmart Inc. battle for consumer domination, both sides have learned they can’t rule the world with sweatpants and T-shirts. The mass giants are moving up the fashion ladder and in their own ways, building infrastructure and making connections that could help them move higher. Amazon has been quietly courting the top European luxury brands and retailers, testing to see who’s willing to collaborate and offering its vast store of data to target customers online. An Amazon spokeswoman said, “While I can’t comment on rumor or speculation, what I can tell you is that we sell an incredible breadth of product — from small, burgeoning designers to well-known brands — and are constantly expanding our selection for our tens of millions of Amazon Fashion customers.” Walmart, meanwhile, has been revamping its private brand offering and picked up some more fashion expertise. The company confirmed it is working on a consulting basis with Stefani Greenfield, who cofounded Scoop NYC, the now-defunct but in its time ubertrendy fashion retailer. Walmart also owns the Scoop NYC trademark, although it’s not clear how it is going to be used or if it is perhaps lying dormant and a relic of the company’s 2016 acquisition of

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