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Ath-leisure Movement Hits Body Care

The wellness movement is at it again. This time, it’s hit body care — where lotions, oils and bath salts that target muscle recovery, overall relaxation and portability are gaining traction, following the emergence of workout-withstanding makeup a few years ago. In the body-care segment, products in the market include The Nue Co.’s Magnesium Ease spray, Lord Jones’ High CBD Pain and Wellness Formula Body Lotion, Weleda’s arnica-focused body collection, Yuni’s Shower Sheets and the entire Sweatwellth line, which launched in February. There’s more white space in the category, experts agree, especially as it relates to beauty. “If you think about all the categories that could fit into the space — nutritional products, beverages, clothing, travel, beauty, preventative and corrective products, all the way to the extreme of health treatments and services — this is an area, particularly on the personal care side of things, where lots of companies have the opportunity to play if they understand the nature of this consumer,” said Wendy Liebmann, chief executive officer of WSL Strategic Retail. While muscle relief and relaxation products are by no means a new thing — Icy Hot and Tiger Balm have been around for years — the new generation of launches aims

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