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Scanlan Theodore Works for Corporate Women

Australian luxury ready-to-wear brand Scanlan Theodore has opened its first U.S. store, a 1,700-square-foot unit on Prince Street in Manhattan’s SoHo. The brand has been popular with working women Down Under for 30 years. Sara Blank and Melinda Robertson, friends who met at the University of Melbourne, felt like they had a secret weapon in the brand, which they wore exclusively when they moved to Manhattan to work in finance. As co-chief executive officers and partners in Scanlan Theodore Americas, Blank and Robertson brought the brand to these shores. “The wardrobe allows you to move around freely from day to night, which is empowering,” Blank said. “It feels like it’s your body armor when you go to work.” They identified a gap for wardrobe solutions for corporate women. “I wore Scanlan Theodore to work at Goldman Sachs, and every day and I would get at least five comments,” Robertson said. “I’m certainly not a fashionista. The feedback on my outfits was incredible. Sarah had the same experience at Pimco [Investment Management]. That was really what drove us to launch the business over here. “The corporate woman is looking for a wardrobe solution she doesn’t need to think about before waking up at 6 a.m.,” Robertson

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