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Mike George Envisions Qurate Retail as the Netflix of Commerce

Qurate Retail Group sure can draw a memorable crowd. Suzanne Somers, Josie Maran and celebrity makeup artist Mally Roncal were just a few of the QVC hosts who mingled with industry executives at Wednesday night’s CEW program in New York, a conversation with Mike George, Qurate’s president and chief executive officer. George, formerly ceo of QVC, was appointed to his new position earlier this month, following the formation of Qurate after Liberty Interactive Corp.’s acquisition of HSN. Qurate’s purview encompasses QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements. Much of the beauty industry’s speculation about Qurate has revolved around whether it will merge QVC and HSN, its two home shopping networks. Qurate generates $2 billion in beauty sales annually between QVC and HSN, said George, who asserted that the networks will continue to operate as separate entities with very little cross-pollination between platforms. “We want both QVC and HSN to have their own brand identities,” he said. “We’re less focused on differentiation and more on how we can build a great beauty business. That starts with keeping brand portfolios fairly distinct — at this point, we’re trying to keep things fairly separate.” There is also Beauty iQ, QVC’s beauty-oriented platform that

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