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Virgil Abloh Hosts Pop-up Store Teasing Ikea Collaboration

PARIS — Guests kept an eye on their brand new Ikea x Virgil Abloh rugs, propped up against the edge of the dance floor at the Nuits Fauves, a club located on the ground level of the Cité de la Mode. Part of the designer’s collaboration with Swedish retailer Ikea was available to purchase at an exclusive pop-up store on Friday evening, a full year before the official launch of the “Markerad” collection. The “Blue,” “Grey,” “Keep Off” and “Still Loading” rugs had been posted by Abloh on his Instagram account a couple of days before the event. The four rugs, priced from 79 euros to 229 euros, were presented in a custom exhibition space. The “Blue” rug, which is actually red, was fastened to the ceiling of a tiny cubicle, while the “Still Loading” one was mounted on an easel. Unsurprisingly the stock allocated for the evening cleared out fast, and guests were already speculating about the resell prices. The pop-up store would reopen the whole following day, ending at 8 p.m. on Saturday. Pieces from the full “Markerad” collection were also revealed during the evening: a mirror, a glass cabinet, a chair, a “Temporary” clock and two brown paper “Sculpture” shopping bags. Music was

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