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MeSpoke App Says Anyone Can Be an Influencer

Imagine not having the Kardashian appeal, yet still feeling as a valued contributor to society through your own unique “social capital.” This is the benefit said to be provided by MeSpoke, a social commerce app aiming to offer the “everyday individual” this combined power to capture their audience through simply tagging the clothing and cosmetics they wear every day. “Your last name does not have to be Kardashian to be valued,” said founder and chief executive officer of MeSpoke, Sid K. Hasan. According to Hasan, brands need to utilize their biggest asset, which is their everyday customers, to catapult their brand image and retain loyalty. Already boasting downloads across 62 countries, MeSpoke has seen the creation of 20,000 product tags over 115,000 pieces of user-generated content without any outside investment. And for Hasan, this democratized vision of fashion is already establishing his rapport, with MeSpoke receiving recognition last year as one of five “Cool Vendors in Retail Merchandising and Marketing” according to Gartner. As a global research and advisory company, Gartner has identified past digital disruptors such as: Uber and Airbnb — but the potential for the MeSpoke platform lies in attaining strategic partnerships with retailers, so that the app’s loyalty points transition into in-store

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