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Molly Moorkamp Goes Direct to Consumer With Own Label

Molly Moorkamp, a 29-year-old women’s wear designer who cut her teeth at Ralph Lauren Corp. and doing custom design, is striking out on her own. She is launching a direct-to-consumer online business on Nov. 1 under her own name in partnership with her 25-year-old brother and cofounder, Sam Moorkamp. For five years, Moorkamp has been working at Ralph Lauren designing dresses under the Lauren label. During that time, she developed a custom business on the side, where she made clothes for women for debutante balls and bridal events, such as the rehearsal dinner and brunch the day after the wedding. She designs, drapes, cuts and sews all the clothes herself. A St. Louis native, Moorkamp has set up her company in her New York apartment on the Upper East Side, which she shares with her brother. They plan to move into their own office space within the year. Some 90 percent of Moorkamp’s business will be direct-to-consumer, with the remaining 10 percent specialty stores. In her custom business, she has done trunk shows at stores such as Tootsies in Houston; Canary in Dallas; Cheree Berry Paper in St. Louis; Sotheby’s in Greenwich, and private homes in New York and the Hamptons. “After doing custom for

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