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A ‘Hero’ for the Times? Platform Improves In-Store Experience

Hero is striving to take clienteling to a new level. The firm, launched in 2015 by Adam Levene, is working with Harvey Nichols, Heal’s, Ted Baker, Annoushka, LVMH, Richemont, John Hardy, Tailored Brands and John Varvatos to transform “offline retail space into smart stores of the future.” The company works with brands to equip store associates with technology that turns them into “digitally connected brand champions” while enabling them to “sell, earn and build relationships both online and in physical stores, expanding their reach to a global audience and also creating sales opportunities beyond traditional store hours,” the company noted. The success of the platform is driving new partnerships (Credo just inked a deal with Hero earlier this month) while also requiring the company to bolster its executive ranks. This past month, Hero named noted fashion and luxury executive Marc Hruschka as president of luxury strategy and partnerships. Hero said in a statement that Hruschka, who was the former president and chief executive officer of Chopard as well as chief commercial officer at John Hardy USA Inc., has made the “jump from traditional pillars of luxury to a retail tech start-up environment” where he can execute “Hero’s vision and mission to save

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