Skip to main content

Revolve’s Blend of Data and Fashion Supports Case for IPO

Revolve has been a test case in fashion for many different reasons in its 15 years. The e-commerce site relied on influencers before Instagram was a digital glimmer. It started out with a sophisticated approach to using data that traditional retailers have only recently started to grasp.  And now, the company is out in front again, making its bid for an initial public offering just as the market is trying to shake off a serious case of the jitters. That timing has put the company under the glare of the fashion spotlight. If it does successfully go public, and the price and the market’s initial reaction are strong, others waiting in the wings might follow. On the other hand, if Revolve, which declined to comment for this story, has to change course and stay private, that also will reverberate across the industry. Regardless of what happens with the IPO, Revolve can be expected to continue to press its digital advantage, which includes a network of about 5,000 influencers who help sell its products and each month attract 7.3 million unique visitors, most of them Millennials. “They have their pulse and the loyalty of the Millennial-oriented brands and customers,” said Kelsey Groome, managing director at Traub, an advisory

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2zfVJ33
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Ciara Goes for Gold in JW Anderson Vest for the Singer’s Black Women in Excellence Dinner in London

Ciara opted for utilitarian styling for her Black Women in Excellence Dinner on Sunday in London. The singer was joined by such attendees as Yasmin Evans and Vanessa Kingori, among others, for the special occasion. Ciara wore a design courtesy of Jonathan Anderson’s label, JW Anderson, which was founded by the eponymous designer in 2007. The sleeveless bomber vest featured utilitarian elements, including large pockets at the hips, a zipper down the front placket and a sharp collar. Ciara attends Ciara’s Black Women in Excellence dinner at Isabel Mayfair on June 1 in London. Dave Benett/Getty Images The vest also included an elongated frame. Ciara paired the piece with a coordinated miniskirt featuring similar utilitarian elements. The miniskirt included front pockets and a high-waisted silhouette for added definition. To add some contrast to her attire, Ciara went with a sleeveless black top with a plunging neckline and bustier-style inspiration. When it came to her accessories, Ciara ...
Post a Comment
Read more

We Found the Very Best Shoes for Treadmill Walking to Power Your Next Workout

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Believe it or not, treadmill walking is one of the best things you can get up to in the gym: helping maintain your cardiovascular health, assisting with weight loss, boosting bone density, and improving overall mobility. Unfortunately, most treadmill walkers are wearing the wrong footwear while engaging in this exercise — resorting to cross-training shoes with rigid soles, trail shoes with deep lugs, or even lifestyle sneakers not originally intended for active pursuits. That’s why our editors are coming in hot with a shortlist of the top shoes for treadmill walking, separating themselves from the sneaker crowd thanks to superior (yet never-too-soft) cushioning; underfoot grip that will spare you from disaster, or at least embarassment; breathability for your sweatiest sessions; and stabilizing mechanisms that can ...
Post a Comment
Read more