Brand Partnerships, Cross-Channel Shopping, User-Friendly Website Make Nordstrom a ‘Value for Shareholders’

Nordstrom’s stock surged Tuesday after a financial firm upgraded the department store. Wedbush Securities upgraded the retailer’s stock from neutral to outperform and set a new price target of $75, up from its previous $55 a share. Shares of Nordstrom, which have been at a yearlong high, shot up more than 7 percent during intraday trading, closing 6.9 percent higher at $66.90. Jennifer Redding, senior equity analyst at Wedbush, said Nordstrom has been “hitting home runs” in the last two quarters with its strategic partnerships, omnichannel operation and online experience. That means customers can find Allbirds sneakers and Reformation clothes only at Nordstrom. Or, shop online without the web site crashing. Or, purchase something in-store and have it delivered to their house, Redding said. “It’s one of the best department stores online,” she said. “If you want a pair of Allbirds you’re not going to find them anywhere else but Nordstrom or Allbirds.com. These are very limited partnerships with unique brands that aren’t everywhere. And the web site is fast and speedy and has a nice aesthetic. It’s a seamless shopping experience.” In addition, Nordstrom, much like Lululemon’s model, has successfully leveraged data to let consumers shop across platforms, which reduces

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