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Walmart Opens Its Holiday Play Book

Walmart today revealed it will try to take some of the pain out of shopping this holiday season by giving sales associates new tools, including the ability to check consumers out wherever they are in the store, allowing them to avoid long lines — the bane of the Christmas shoppers’ existence. “We’re launching a new service, Check Out With Me — to bypass checkout lines and checkout with sales associates,” said Steve Bratspies, chief merchandising officer. While Check Out With Me was created with single bigger items such as televisions or Christmas trees in the home and garden department in mind, it can conceivably be used anywhere in the store. “You can check out right where you are,” Bratspies said. “It’s not designed for customers to bring a basket of their items to a sales associate, but they will check you out in different areas of the store.” Bratspies said Check Out With Me “probably will be continued after holiday.” Check Out With Me was developed as part of “a lot of work we’re doing in stores around the checkout experience,” Bratspies said. “We’re working on what we call ‘front end of the future,’ bringing in different registers that can move us faster. When we think about the experience the customer

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