Skip to main content

VMG Inks Briogeo Deal

Private equity firm VMG has made a minority investment in prestige hair-care Briogeo, WWD has learned. The prestige hair-care brand, founded by Nancy Twine in 2013, sells a range of care and treatment products at Sephora, Nordstrom, Net-a-porter and its own web site. The brand was early to the skinification of hair movement, launching products that treat the hair and scalp more like skin. The line also has several food-oriented shampoos and conditioners, including Kale and Apple Replenishing Superfood Conditioner, $28, and Banana and Coconut Nourishing Superfood Shampoo, $28. Briogeo recently expanded into wellness with tea tree oil and caster oil, which are both meant to be multipurpose products. “Hair is always going to be our core focus, and bread and butter of the Briogeo brand, but earlier this year we launched a new category called B. Well, which stands for Biogeo Wellness, and it really gives us the opportunity to take our clean-yet-highly-effective ingredient methodology and expand it beyond just hair care,” Twine told WWD, noting that ingestibles are due out later this year. Nancy Twine founder and ceo of Briogeo.  She launched the business in 2013, and it really took off in 2017 when it came out with Scalp Revival, a

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2YkVH8M
Labels:

Comments

Post a Comment

Popular posts from this blog

The 12 Best Floral Delivery Services to Easily Order Christmas Flowers Online

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Few gift ideas have stood the test of time quite like a stunning bouquet of flowers filled with a variety of lush, blooming florals along with sprigs of complimentary greenery. Sending an arrangement of flowers is everyone’s favorite go-to gift idea to spread love on Mother’s Day, a birthday, anniversary, to say thanks, or simply show appreciation for someone special in your life. And at this time of year, sending flowers makes for an always-cherished holiday gift as well. Although fresh bouquets won’t last forever, they’re a heartwarming gift. “Flowers are something that makes everyone smile,” says Emily Reifel, director of social events at The Plaza Hotel in New York City. “With flowers, you don’t have to do anything. It’s easy — it comes, it’s beautiful, and the recipient just gets to enjoy the beauty of it. There’s no work on their end at all.” We’ve ...
Post a Comment
Read more

Kobe Bryant and wife ‘had deal to never fly in helicopter together’

The basketball star and his daughter tragically died in a helicopter crash this week Kobe Bryant and his 13-year-old daughter Gianna both tragically died in a helicopter crash this week. And, while the NBA basketball player would regularly use helicopters to travel around Los Angeles, his wife Vanessa Bryant had previously agreed to never fly with him. A source told PEOPLE: “He and Vanessa had a deal that they would never fly on a helicopter together.” They added that Kobe “only” flew in helicopters with pilot Ara Zobayan , who was among the seven others killed in the crash, alongside Kobe and Gianna. READ MORE CELEBRITY NEWS Kobe and Gianna are survived by Vanessa, and their other daughters Natalia , Bianka , and Capri , who was only born in June last year. Kobe previously revealed he began using helicopters while he still played for the Los Angeles Lakers because bad traffic meant he was missing quality time with his family. He told Alex Rodriguez in 2018: “I was sittin...
Post a Comment
Read more

Love Island star Gabby Allen brands I’m A Celeb star Myles Stephenson a ‘liar’ in scathing Instagram post

It’s been three months since Gabby Allen split from I’m A Celeb star Myles Stephenson, and now she’s branded him a "liar" and a "cheater" in a scathing Instagram. The Rak-Su star’s appearance on I’m A Celeb has ruffled feathers among Gabby and her friends. And despite confessing to “not watching” the ITV show, Gabby took to Instagram to address some things he’d discussed. Myles was having a meaningful conversation with former footballer Ian Wright about his quest to find love and said he struggles to meet girls who aren’t with him for the fame. His comments seemingly spurred Gabby to tear into him on Instagram. READ MORE CELEBRITY NEWS Alongside a picture of a cheetah with Myles’ face photoshopped into it, the Love Island star wrote, “Omg I’m dead. I’m not even watching the show but people are sending me things like this. Saying meet ‘meaningful Milo’.” “Apparently he was on about ‘meaningful relationships’. I’m not sure the guy knows what he’s on about tbh...
Post a Comment
Read more