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Instagram Adds More Monetization Methods for Creators

Instagram is expanding creators’ modes of revenue. The platform revealed today in a company blog post that it will begin testing a new feature allowing influencers to monetize live videos. Views on Instagram Lives increased 70 percent from February to March, according to Instagram. Beginning in June, select creators and businesses will test out Badges, a feature that followers can buy during live videos. “Providing a variety of monetization tools is crucial in order to support all creators on Instagram, from emerging digital stars to established entertainers and everything in between,” said Justin Osofsky, Instagram’s chief operating officer, in a statement. Buying a badge makes a follower more prominent in a creators’ comments section during a live video. Influencers will also be able to view a list of all badge holders. Instagram will not take a revenue share of Badges during its initial testing period, but will “explore revenue share” for Badges in the future, according to a spokesperson. Instagram also said that it will roll out advertising capabilities for IGTV starting next week. IGTV ads will appear when users click on IGTV videos from previews in their feeds. The video ads will be optimized for mobile, lasting up to 15 seconds. IGTV ads will

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