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September Issues Will Be Exactly What They Say on the Cover This Year

In the world of glossy fashion magazines, September is actually August, but this year the September issues will do just what they say on the cover. Some publishers are pushing back the release dates of their most crucial issues of the year from August to September, allowing more time for ads and samples to roll in. It will also give editors additional time to shoot models and celebrities, a task that has been difficult to carry out during lockdown. “Our September issues will come out in September — something I’ve wanted to do for years,” said Carol Smith, the publisher of Hearst’s Harper’s Bazaar, Marie Claire and Elle. For Marie Claire, that means Sept. 1 and for Elle and Bazaar, Sept. 8. Subscriber and digital issues tend to arrive a few days earlier. Usually the newsstand September issues are released in mid- to late August. “When we started talking to Italy [in mid-May] only a handful [of brands] had shot their campaigns….so on that side giving them more time to create their ads for sure, but on the edit side giving our editors more time to get in their samples,” Smith added. With many factories, warehouses and offices around the world closed for the

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