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Paris Couture Week to Go Digital in July

LADIES FIRST: Flipping the traditional order of its fashion calendar, the Fédération de la Haute Couture et de la Mode said it would stage an online version of Paris Couture Week from July 6 to 8. The haute couture shows were originally slated for July 5 to 9, a week after men’s fashion week. But in May, French fashion’s organizing body set an online showcase for the men’s collections for July 9 to 13. That means couture will kick off proceedings in Paris this season with a digital platform hinged on films and videos, the federation said, using wording identical to the earlier statement it issued regarding the men’s shows. “This event will be structured around a dedicated platform. The principle of the official calendar is maintained,” it said. “Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks,” it added. It is understood the federation plans to involve several tech and other partners, to be revealed at a later date. In late March, as the coronavirus pandemic worsened in France, the federation canceled the summer runway shows.

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