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Calik Denim, Good American Combine Powers for Sustainable Venture

“Always fits” is exactly what one wants to hear when searching for the perfect pair of jeans — and Calik Denim, a Turkish denim manufacturer, and Good American, a size-inclusive apparel brand, are the producers behind a new jeans collection made of proprietary stretch fabrics that cover a range of three to four sizes per pair. The collection is made with Calik Denim’s “Selfsized” Always Fits fabric, an ultra-high elasticity and cotton blend, and Denethic technology, which reduces energy and water usage in production. Its offering of skinny fit, high-waisted jeans come in several washes and some styles feature distressed details, the brand said. Always Fits is uniquely available in five size categories ranging from 00 to 32-plus, with 100 percent stretchability, according to Calik Denim. Its collection is available for purchase at the Good American web site, and will soon expand into other U.S. retail locations. Calik Denim explained that its Denethic method was developed with a sustainable approach “for the whole supply chain of denim garment manufacture.” Its technology offers rinse-washed and rinse-and-enzyme-washed, as well as bleached-look fabrics, which saves amounts of water by 44 percent, 15 percent and 32 percent, respectively. The brands said that fabrics used in partnership between Good

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