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Eyeing the World: How Citizens of Humanity Leverages Cross-Border E-comm to Boost Global Sales

In a WWD-produced webinar, Rob Keve, cofounder of Flow Commerce, and Mario Borroi, chief operating officer of International at Citizens of Humanity, joined WWD executive editor Arthur Zaczkiewicz in discussing the booming opportunity for cross-border e-commerce, attracting and converting international consumers, online, and how Citizens of Humanity has executed its growth amid the pandemic with Flow Commerce. Flow Commerce is a turnkey and modular solution that emphasizes flexibility, scalability and control. Keve told the audience, the company was founded with the intent to enable global brands and consumers to overcome challenges with foreign transactions including presenting local currencies, taxes, slow and expensive shipping, and available payment methods. “Flow created itself in the image of making this simple,” Keve said. “What if you could, very simply, manage the experience for the consumer wherever they came from in the world.” In addition to equipping brands with tools that help with localization, landed cost, logistics and checkout payments, Flow also serves its brands with conversion optimization and product syndication. Put simply, Keve said Flow’s tools “enable [brands] to advertise across Google and Facebook portfolios so that they can syndicate product feeds and drive traffic to their site and empower brands to enable them to convert

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