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RichRelevance and Manthan Software Complete Merger, Form Algonomy

RichRelevance, which specializes in “experience personalization” solutions, and Manthan Software, the cloud analytics provider, have finished their merger to form a re-branded company: Algonomy. In a statement, Algonomy said its solution now “allows companies to rapidly unify all customer data in a single platform for real-time AI-based decisionmaking.” Terms of the deal were not disclosed. The company said with the new entity, retailers and brands “of all sizes can finally place ‘digital’ at the core of their business to orchestrate, personalize and activate customer journeys, designed to drive immediate engagement, lift and ROI across the lifecycle.” The merger follows a year of retailers and brands stepping up digital processes to meet new consumer demands. Algonomy chief executive officer Atul Jalan, who held the role of Manthan Software’s CEO, said as “we saw during the pandemic, our customers have seen the importance of being able to quickly pivot to become digital-first, and leverage AI to make quick decisions.” Jalan said the company’s Algorithmic Customer Engagement platform “has the power to transform retailers into algorithmic businesses that are responsive to individual consumers, delivering the hyperpersonalized experiences that drive sales and loyalty.” The company noted that its solution is used by more than 400 retailers and consumer brands as

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