Curbside Pickup, Contactless Pay, Expansion of QR Codes Will Continue This Year — And Beyond

As the president of North America for Adyen, Brian Dammeir is focused on bringing the company’s global payments solution to major retail, tech, platform, and hospitality companies — including McDonald’s, Uber, Spotify, Postmates and Gap. He oversees all North American operations including sales, account management, marketing and product development. Brian previously led product strategy as Adyen’s head of product and has extensive experience working across APAC, Europe and the Americas. Dammeir honed his product mind-set with earlier stints at Airbnb and Google before joining Adyen in 2015. Here, Dammeir shares insights into consumer preferences born out of the COVID-19 pandemic, and what trends will likely remain over the next five years. WWD: How has COVID-19 changed consumer preferences? What are they looking for in regard to the overall shopping experience? Brian Dammeir: COVID-19 has shown that consumers strive to continue buying from their preferred brands even when they cannot visit stores. Importantly, and perhaps for the first time at any significant scale, this includes groups of people who previously only shopped in-store. This has had four primary effects: 1. A group of previously reluctant online shoppers have embraced the convenience and flexibility of e-commerce and alternative channels like curbside pickup. While many of these

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