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Amex Celebrates the 12th Small Business Saturday With New Campaign, New Partnerships

According to the American Express Shop Small Impact survey, 56 percent of small businesses agree that this year’s Small Business Saturday is “more critical than ever for their business” and 78 percent reported that holiday sales will impact their ability to stay open in 2022. The 12th annual Small Business Saturday by American Express is set to take place on Nov. 27. The campaign is part of the company’s goal to bring $100 billion in consumer spending to small businesses from now until 2025. At the same time, Amex’s data shows that consumers have the potential to contribute an estimated $695 billion into the U.S. small economy. And survey findings indicate they will certainly try, with 80 percent of consumers reporting they are likely to shop from small businesses during the holiday season. “Excitement is building among consumers and small businesses ahead of the holidays, with 63 percent of small business owners surveyed reporting that they are preparing for a bigger holiday shopping season than last year despite supply chain shortages and other challenges due to the pandemic,” said Elizabeth Rutledge, chief marketing officer at American Express. “We’re rallying consumers to help deliver a strong holiday season for small businesses in communities across

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