A Guide to How Retailers Are Doing Black Friday 2021

Like last year, Black Friday 2021 is looking different. Several major retailers are again starting the Black Friday shopping event early, with many sales periods starting at the beginning of November. This move is largely due to the ongoing pandemic, with retailers responding to supply chain blockages and product shortages, and offering customers more time to do their holiday shopping. Many retailers are also continuing last year’s practice of closing its stores on Thanksgiving as a way to thank its associates and reduce the spread of COVID-19. Retailers like Best Buy, Walmart, Macy’s and others have already revealed their Black Friday shopping events, with others slated to make their announcements in the next few weeks. Here, WWD rounds up how several major retailers are doing Black Friday 2021. Read on for more. This article will be updated as retailers announce their Black Friday initiatives. Amazon Amazon is continuing its tradition of offering a longer holiday sales period that started at the beginning of October. The deals are available on Amazon’s “Epic Deals” page and spans across virtually all its categories, including fashion, beauty, home, electronics and more. Throughout October and November, Amazon will drop deeper deals on select merchandise. It is currently amid its Holiday Beauty

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