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10 Things to Expect During the 2021 Holiday Shopping Season

The 2021 holiday shopping season has already begun, bringing with it new changes to how retailers operate and consumers do their shopping. The pandemic is continuing to impact the holiday season, with retailers following last year’s practices of closing stores on Thanksgiving and extending the Black Friday sales period to give customers more time to do their shopping. Additionally, this year’s holiday shopping season is plagued by supply chain and shipping delays due to the pandemic and increasing consumer demand, among other reasons, which has led to inventory stockouts and price increases. Retailers are navigating this change by extending their sales periods and encouraging customers to do their holiday shopping earlier than usual. Here, WWD looks at 10 things to expect during the 2021 holiday shopping season. Read on for more. 1. Production and Shipping Delays Are on the Rise This year has seen several major supply chain disruptions due to a range of factors, including increasing consumer demand, pandemic-related shutdowns, dangerous weather conditions, port congestions and other reasons. Many retailers are navigating these delays by extending the holiday shopping season to start earlier than usual, which has encouraged consumers to start their shopping early in order to receive all their goods on time. This change

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