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How Teddy Fresh Finds Inspiration in ‘Nostalgia’ and Reflects Hila Klein’s Personal Style

A few years ago, Hila Klein was shopping around and realized there weren’t as many pieces she wanted to wear. There was a lack of “colorful and playful clothing” for adults, but she noticed that wasn’t the case when it came to children’s apparel or vintage items. So she decided to start her own line to change that. “I just decided to try and go for it. I just designed one capsule and thought, whatever happens, happens,” Klein told WWD. “Maybe it would just be a hobby or something, but I had to go for it. From the first capsule, basically, it just immediately became a real thing and very much took over everything.” She called it “Teddy Fresh” because she and her husband Ethan Klein loved the name Theodore, or Teddy. It also happens to be the name of their two-year-old son and their nicknames for each other. “We’ve always just loved it. We kind of thought about a cool teddy bear,” she said. “We just said Teddy Fresh.” Since the launch of their first collection in October 2017, Klein’s clothing witnessed immense success, with much of their apparel selling out shortly after dropping. A closer look at the Teddy Fresh line. Teddy Fresh features

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