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What is ‘Bottega Green?’ A Look at How Daniel Lee Created the Most Popular Color of 2021

While many heritage fashion brands cemented their position in the color world early on in their history — think Tiffany blue, Hermès orange and Christian Louboutin red — Bottega Veneta’s signature bright green hue, referred to as “Bottega Green,” is a new development courtesy of now-departing creative director, Daniel Lee. Lee, who revealed on Wednesday he is stepping down from his role in a surprise announcement, is credited with infusing a fresh dose of modernity and youthfulness into Bottega Veneta during his three-year tenure. The fashion designer has introduced a lengthy list of memorable styles into the brand, including several “It” bags and highly coveted shoes. “Bottega Green” is another of Lee’s most memorable style contributions from during his time at the heritage design house, and one of his newer introductions. The designer introduced the hue during Bottega Veneta’s spring 2021 ready-to-wear collection presented in December to a socially distant crowd in a venue that was lit in the “Bottega Green” color. The first look in the collection was also a monochromatic “Bottega Green” outfit consisting of a tweed skirt suit and matching mules. Lee also presented a similar “Bottega Green” fitted tweed jacket with matching slides and handbag. A look from Bottega Veneta’s

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