Industry Experts on Breaking Into Beauty

There may be countless ways to enter the beauty industry, but according to experts, they all require similar qualities. In Yellowbrick’s Beauty Business Essentials course, academics and industry leaders outlined the various means of breaking into beauty, starting with the differences between entrepreneurship and intrapreneurship. Starting with beauty business founders, Mark Polson, associate professor at the Fashion Institute of Technology, said that “you have an entrepreneur, who is usually the founder of that company,” adding that “they have to wear many hats.” Conversely, different types of business savvy are better suited for corporate roles. “On the intrapreneur side, you have someone working inside a company. They’re not starting with a blank sheet of paper, but they are creating newness. They can be at any level, from an intern to a vice president,” Polson said. For those forging their own paths, beauty founders can identify white space in the market in many ways, said Elana Drell Szyfer, chief executive officer of RéVive. “The first thing you need to create a brand is an amazing idea,” she said. “An idea, incredible product or service, something differentiated of better than something that’s out there today. That’s where the genius really starts. The DNA of a great brand is

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/3ptpZSr