MILAN — Gucci is making a comeback to Milan Fashion Week. The company’s president and chief executive officer Marco Bizzarri announced on Tuesday morning that Gucci will unveil its new collection with a show in Milan in February. The executive spoke from the stage of the 26th Pambianco Fashion Summit, held at Milan’s Bourse. In addition, during the year, he said that Gucci will also stage two additional runway shows, in late spring and in September. Gucci’s last show as part of the Milan Fashion Week official schedule dates back to February 2020, when the brand hosted a runway event to present the fall 2020 women’s collection that creative director Alessandro Michele dedicated to the multitiered ritual of designing, making, staging and viewing a fashion show. After the COVID-19 outbreak, Gucci skipped the spring 2021 men’s shows and presentations in Milan in June and unveiled the “Epilogue” collection, coinciding with a resort 2021 delivery, with a digital showcase in July 2020. “We have inherited vocabulary terms that were born in other moments. As in rope jumping, we have to learn to avoid tripping over them. I don’t know if we need these words. Cruise, pre-fall are really antique terms, emptied of their significance,” said Michele
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