Declaration of love comes in many forms, however none is more practiced than the material allure of buying jewelry for a loved one. Cartier’s timeless Love Bracelet has been a permanent staple on the wrists of celebrities, couple and single people alike for more than 50 years and has become a quintessential part of the iconic jeweler’s history. The History of Love In 1969, Italian-born Aldo Cipullo designed the Love Bracelet in New York City, following his own personal experience with heartbreak. The result: two thin C-shaped pieces of precious metal adorned with 12 imprinted screws — a nod to the bezel of the Cartier Santos watch — around the band, with two of them functioning as a locking mechanism around the wearer’s wrist. The oval shape of the bracelet is crafted to model the curvature of a wrist, in lieu of a circular bangle or shapeless chain. Before joining Cartier, Cipullo worked with prominent jewelry fixtures, David Webb and Tiffany & Co, but it wasn’t until the end of his relationship with the latter in 1969 that he designed the evocative bracelet. After his design was rejected from Tiffany’s, Cipullo brought his template to Cartier New York. At that time, the once
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