American Eagle and E.l.f. Cosmetics Collaborate on Denim-inspired Beauty Collection

Two of Gen Z‘s favorite brands have teamed on a collection for denim and beauty lovers. American Eagle Outfitters and E.l.f. Cosmetics are launching unique makeup products with denim-inspired packaging. When E.l.f. chief marketing officer Kory Marchisotto and American Eagle chief marketing officer Craig Brommers met more than two years ago, they instantly clicked. “We quickly recognized the kindred spirits our brands shared and we shared as marketing officers,” Marchisotto said. “If you look at what both E.l.f. and American Eagle are capable of, we both shape youth culture and create endless opportunities for self-expression through personal style and color, whether it’s makeup at E.l.f. or clothes at American Eagle. Bringing our brands together was not only magic for our respective communities, but also a reflection of our combined vision or the best in denim, the bets in beauty and the best in culture.” Still Life Group Shot of Denim Daze eye shadow palette, Perfect pHIT lip balm and Get Cheeky clay mask. Brommers was excited at the prospect of collaborating with E.l.f. because he felt no other brand has done collaborations quite like they have in the past few years, especially in the cosmetics industry — this is American Eagle’s very first

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