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Youthforia Makeup Brand Scores Unexpected Investment on ‘Shark Tank’ From Tech Billionaire Mark Cuban

Eco-friend beauty brand Youthforia got a boost of nationwide exposure — and funding — for the next phase of its evolution on Friday’s episode of ABC’s “Shark Tank.” Tech entrepreneur Mark Cuban agreed to back its founder Fiona Co Chan, entering unfamiliar waters in the beauty space. Fiona Co Chan appearing on the March 3 episode of “Shark Tank.” In April 2021, Chan launched the hybrid makeup and skin care company, which aims to combine eco-friendly ingredients with innovative formulations. As part of Chan’s pitch, she said the investment would help expand the brand to enter into additional blush shades that are non-color changing. The financier made a $400,000 deal with an 8 percent stake with Youthforia after initially rejecting Chan’s pitch, citing his lack of knowledge in beauty, then recoiled. “I’ll even do demos,” he added. Fiona Co Chan appearing on the March 3 episode of “Shark Tank.” The billionaire TV personality, who is the owner of the Dallas Mavericks basketball team and investor in several tech startups, mentioned his daughters and wife as having a keen understanding of beauty, which pushed him to consider investing in Youthforia. After the show, Chan took to Instagram to share that participating in the show provided

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