‘Coco Chanel’ Surges After Bad Bunny’s Viral Reggaeton Ode to the Designer: A Brief History of Her References in Hip-hop, Pop and More Music

Reggaeton and Latin trap singer Eladio Carrión released a song on March 17 featuring Latin music superstar Bad Bunny titled “Coco Chanel,” an obvious homage to the founder of the world-famous luxury fashion brand. “Quiere Coco Chanel, Louis V, Bottega (Coco), yeah,” Bad Bunny says on the track (“Quiere” is Spanish for “wants”). The video garnered more than 7.4 million views within five days of its release, and search interest in Coco Chanel herself has surged. Coco Chanel founded her acclaimed fashion house in 1910, opening a shop on Rue Cambon in Paris selling hats. She grew the brand into a couture, ready-to-wear, accessories and fragrance business. Upon Chanel’s death in 1971, the brand struggled to find a creative director to fill the void, until Karl Lagerfeld came along. He reinterpreted and modernized the house design codes and eventually turned Chanel into a multibillion-dollar brand. Lagerfeld, who died in 2019, was succeeded by Chanel’s studio manager Virginie Viard, who is the current design lead for the brand. References to Chanel in songs are not a novelty. During Lagerfeld’s tenure at Chanel, the brand became a fan favorite among supermodels and celebrities alike. Hip-hop artists have been making references to fashion brand since the

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