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Rihanna and Beyoncé Lookalikes Star in Viral ‘Feat Beauty’ Makeup Campaign

Rihanna and Beyoncé are starring in a new beauty campaign together — or almost. Brazilian beauty brand Vult tapped influencers Priscila Beatrice and Juh Machado to promote its new compact powder line. Beatrice, who has over 1 million followers on Instagram, went viral during the 2022 FIFA World Cup after the real Rihanna was mistakenly identified as her on social media. Meanwhile, Machado garnered more than 4.5 million likes on TikTok for transforming herself into Beyoncé, with impressive makeup videos. In an announcement on Instagram (translated from Brazilian Portuguese), Vult revealed the new compact powder with SPF 90. “What happens when the biggest icons meet each other? Of course, the feat of the year!” View this post on Instagram A post shared by Vult (@vult) Followers of the brands couldn’t help but reference Rihanna’s own beauty brand, Fenty Beauty, in the comments, describing Vult’s campaign as “Feat. Beauty.” Rihanna launched Fenty Beauty in 2017. The brand has since become the top celebrity beauty label in the U.S. According to a 2021 Forbes estimate, the company is worth $2.8 billion. Beatrice, who describes herself as an

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