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‘Succession’ Season Premiere Drives 310 Percent Search Interest Spike for Burberry Handbags After Viral ‘Ludicrously Capacious’ Scene

“Succession” had its season four premiere on Sunday, and while fans of the series were thrilled to have the show back, one scene stood out on the internet — especially with the fashion crowd. After the season premiere, the show immediately landed in the top trends on TikTok. While the drama of “Succession” and the complicated family dynamic of the Roy family is what typically drives viewers to the show and trending topics on social media, this time a Burberry tote bag was the hot topic of discussion. In a scene with one of the main characters, Tom Wambsgans, he begins critiquing a Burberry check-print tote bag, namely the Title crossbody bag with a $2,890 price tag. The tote was carried by the character Bridget, who was on a date with the series’ main character Greg, played by Nicholas Braun. “Succession” season four, episode one. The suggestion was that Bridget chose to bring the tote to impress the ultra-wealthy Roy family, but instead, it had the opposite effect. Tom described the bag as “ludicrously capacious.” “What’s even in there? Huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide

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