Jeremy Scott and Hyundai Team on Couture Capsule Collection Transforming Upcycled Automotive Waste Into Fashion
Fashion designer Jeremy Scott has teamed with Korean car company Hyundai for a couture capsule collection. The collection, featuring 10 one-of-a-kind pieces, is crafted from upcycled Hyundai motor car waste. The collaboration is part of Hyundai’s Re:Style program, an initiative, now in its fourth year, that taps top fashion designers to upcycle automotive waste into fashion. The project debuts just after Scott said he would step down as creative director of Moschino after 10 years. Jeremy Scott’s capsule collection made from recycled Hyundai car parts. Hyundai first launched the project in 2019 with fashion designer Maria Cornejo. Re:Style has also successfully collaborated with Selfridges in London and L’Eclaireur in Paris. Hyundai approached Scott about the Re:Style project during the 2022 FIFA World Cup after the car company had him design a series of jerseys. Hyundai asked the designer how he would feel about a project using recycled car parts, and the collaboration was born. Jeremy Scott’s capsule collection made from recycled Hyundai car parts. For the capsule collection, Scott used discarded materials from the production of Hyundai Motor Company’s electric vehicles. “The Hyundai car became my muse,” Scott said. “I started thinking about how I would take this look to somewhere like the Met Gala. I wanted something
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