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May the 4th Be With You: How Star Wars Fans and Brands Have Celebrated the Franchise Worldwide With Tribute Looks

May 4 is deemed a special holiday in Star Wars world, as the date represents a call-of-action for fans to say, as a play on words from the film franchise’s popular phrase: “May the Force be with you.” Fans all over the world cosplay as their favorite Star Wars characters, including R2-D2, Darth Vader and Princess Leia. In addition, brands debut collections that draw inspiration from the film. The Han Solo watch from the Star Wars X Fossil collection. Unveiled earlier this month, Fossil collaborated with Star Wars on a limited-edition timepiece collection to celebrate the 40th anniversary of “Star Wars: Return of the Jedi,” offering six watches each in a special collector’s box, available starting Thursday. The Star Wars x Pat McGrath Labs collection. The everlasting fandom, which started “a long time ago” with the first film in 1977, starring Mark Hamill, Harrison Ford and Carrie Fisher, has inspired other brands to release themed products. A sketch for the Toms and Star Wars collection. Last year in December, Pat McGrath Labs released a makeup collection, and in previous years Vetements and Toms launched themed products. Here, WWD takes a closer look at Star Wars fans in outfits to celebrate May the Fourth. Read on

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