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We Tested the Rare Beauty Soft Pinch Tinted Lip Oil — Here’s Our Honest Review.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The heart wants what it wants, and right now, ours are beating for Selena Gomez’s latest beauty launch. Rare Beauty’s Soft Pinch Tinted Lip Oil debuted just over a month ago, and WWD Shop editors put it through rigorous testing to pen this honest review. Lip oils are a trending category for lip care. According to a Glimpse trend report from February 2023, internet searches for lip oil have increased 116 percent in the past year. On TikTok, #LipOil has garnered over 1.4 billion views to date. Combine this increased interest in lip oils with the Gomez’s star power, and Rare Beauty’s Soft Pinch Tinted Lip Oil has become a roaring success since launching in late March, with nearly 295 million views on TikTok and a handful of shades already selling out. But here’s the thing: This Rare Beauty lip product launch isn’t your typical glossy, clear lip oil. The texture is distinctive — you have to feel it to fully understand — and the color payoff is rich. These qualities grabbed our attention when product samples landed our desks at the

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