The Met Gala Generated Nearly $1 Billion in Media Impact Value; Dua Lipa Wearing Chanel Was Top Placement

The annual Met Gala, which raises funds for the Metropolitan Museum of Art’s Costume Institute, took place on the first Monday in May, per its regular schedule. The theme for this year’s event was “Karl Lagerfeld: A Line of Beauty,” honoring the late fashion designer Karl Lagerfeld. True to theme, many of the looks on this year’s Met Gala red carpet paid homage to the designer, with attendees wearing a lot of tweed, which he continuously reinvented during his time as creative director of Chanel, as well as many black-and-white ensembles, synonymous with Lagerfeld’s personal signature black-and-white suiting looks. Lagerfeld was Chanel’s creative director from 1983 until his death in 2019. Under his creative eye, the house became a global multibillion-dollar brand. In addition, Lagerfeld was the creative director of Fendi from 1965 until his passing. He also held two separate stints as creative director of Chloé, the first time from 1963 to 1983, and then from 1992 to 1997. In 1984, Lagerfeld also started his own eponymous label. As one of the most-watched nights in fashion, The Met Gala was a big moment for brand exposure, not only for brands Lagerfeld was associated with, but for the other labels

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