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Barton Perreira Launches Ultra-thin Rimless Eyewear Collection Inspired by Retro Hit Songs

Barton Perreira is moving to a retro beat for spring 2024. The eyewear brand released its new Rimless collection on Wednesday, with looks inspired by hit music and fashion from the days before the aughts. Founders Bill Barton and Patty Perreira developed ultra-thin eyewear silhouettes with their new “Thinsert” technology — a process that involves handmade and polished precision — to give the line a contemporary twist. Barton Perreira’s Brandy glasses “We don’t have direct competitors using this specific process and innovation,” Barton and Perreira told WWD in a statement. To achieve this look, the lens cutting process was amplified to include a manual two-step procedure. Additionally, the glasses feature hand-carved temples, tailored lens screws and hand-polished rims, which measure 1.5 mm from the front view and 3 mm from the top. “In eyewear design, the smallest measurement makes all the difference in balance, fit, feel and comfort.” “Our focus was on achieving a distinctive aesthetic and feel for our [new] Rimless collection, choosing sheet acetate over the conventional windsor rim method that most other companies have used for decades,” Barton and Perreira explained. “Opting for an acetate rim was a deliberate design choice aimed at creating a final product that is not only aesthetically elegant,

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