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Kim Petras Wears ‘Billion-dollar’ Dress in Debut as MAC’s New Global Ambassador in 30th Anniversary Viva Glam Charity Campaign

In a celebration of philanthropy and beauty just ahead of Pride month, MAC Cosmetics has unveiled its 30th anniversary campaign for the MAC Viva Glam initiative, featuring pop sensation Kim Petras as the brand’s newest global ambassador alongside Latin star Danna Paola. This milestone coincides with MAC Cosmetics’ own 40th anniversary. The Grammy-winning singer and Paola bring their powerful voices and dynamic personalities to the forefront, embodying the spirit of MAC Viva Glam. Known for their bold artistry and advocacy, these global powerhouses perfectly align with MAC’s vision of elevating voices that challenge the status quo and promote inclusivity. Petras joins a lineup of Viva Glam ambassadors dating back to 1994, including Chloë Sevigny, Dita Von Teese, Fergie and Sia. Kim Petras in new MAC Viva Glam campaign. The new campaign not only honors the impressive achievement of Viva Glam raising over $520 million to date, but also highlights the initiative’s expanded mission. MAC Viva Glam has always been dedicated to supporting communities affected by HIV/AIDS. Now, as it enters its next chapter, the initiative will broaden its focus to drive equality across four crucial areas: Sexual equality, gender equality, racial equality and environmental equality. This evolution underscores MAC’s commitment to social justice

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