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How ShopMy Became the Platform that Every Brand and Influencer Wants to Work With

When it comes to social media influencers, there’s money to be made. Consumers today are met with hundreds, if not thousands, of posts from content creators daily designed to inspire purchases with affiliate brands – and it works, fueled off the connections and trust that influencers have earned with their followers. After years of evolution the creator economy has become a key part of brands’ marketing plans, with companies seeing the potential to earn millions. Still, it isn’t as easy as getting a product into the hands of an influencer with a high follower count. Experts working in the space now know that winning creator brand partnerships are those that are authentic and innovative but finding those team-ups hasn’t exactly been formulaic – until now. Founded in 2020, ShopMy has become the must-know platform in the content creation space for both influencers and brands. Created by a trio of technologists out of MIT and Harvard, Chris Tinsley, Harry Rein and Tiffany Lopinsky, ShopMy is the premium all-in-one creator-centric ecosystem that connects top brands and influential creators. Its mission is to bridge the gap between influencers and brands, eliminating barriers to collaboration while empowering its partners to take charge of their growth. It’s an

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