The Definitive Timeline for Sean ‘Diddy’ Combs’ Sean John Fashion Brand: Lawsuits, Runway Shows and Who Owns It Now

Sean Combs’ future may be in limbo as the hip-hop entrepreneur remains in jail awaiting trial on federal charges of racketeering, sex trafficking and transportation to engage in prostitution. But the high-profile allegations, to which he has pleaded not guilty, have once again focused attention on Combs’ colorful past in the fashion world and his Sean John apparel brand. In 1998, Combs was already well known as a successful hip-hop artist and the founder of Bad Boy Entertainment, a joint venture with Arista Records that helped develop the careers of The Notorious B.I.G. and others. It was also the year that he launched Sean John, his own fashion brand. Although the fashion industry was prepared to write off his venture into their world as another flash-in-the-pan celebrity brand, Combs was serious about growing and maintaining his presence in the fashion arena and he rode the wave for more than 20 years. Sean John RTW Fall 2000 Here, a timeline of the ups and downs of the Sean John brand. 1998: The Sean John label is launched as an urban fashion line. The initial collection comprises 11 pieces, including denim, coveralls, twill and linen bottoms, linen and silk shirts, velour hook-ups (zip front jacket and pant), tees

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