If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Skin care aficionados everywhere are making space for a dermatologist-backed, budget-friendly brand in their medicine cabinets: La Roche-Posay. Known for its expert-recommended formulas, the brand offers everything from hydrating serums to retinol products and acne spot treatments — most of which will run you under $50 (or less, if you scoop up Amazon Prime Day deals). Founded in 1975, La Roche-Posay Laboratoire Dermatologique set out to create skin care solutions rooted in the healing properties of its namesake French town’s thermal spring water. The brand came to develop products specifically designed for dermatologists and skin care professionals to treat patients with sensitive skin. Since its inception, La Roche-Posay has built a reputation for gentle formulas that effectively target sensitivity and other skin concerns, like dryness, acne, or signs of aging. The cult-favorite French pharmacy skin care brand has recently made its way into beauty influencer’s TikTok must-haves and to the top of Amazon’s bestseller lists. La Roche-Posay Toleriane Double Repair Face Moisturizer $23.99 Buy Now at amazon $24.99 Buy Now at ulta This newly-minted holy grail moisturizer for dry, sensitive skin is a lightweight yet
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