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Priyanka Chopra Jonas Fronts Perfect Moment Collaboration With Johnnie Walker Blue Label

This winter season, luxury skiwear brand Perfect Moment is heading to the slopes with a new ski partner. Johnnie Walker Blue Label has announced a collaboration with Perfect Moment, fronted by Priyanka Chopra Jonas, that pays homage to après ski with the launch of limited-edition scotch whiskey Johnnie Walker Blue Label Ice Chalet. “Whenever we go on a ski trip, my favorite [moment] is when everyone’s coming off of the slopes,” says Chopra Jonas, who began skiing seven years ago and has become fond of the communal aspect of the sport. “I’m not the strongest skier — I’m usually on the bunny slopes with the kids — so I love that time when it turns into the magical blue hour and everyone’s coming off the slopes, and friends are getting together and drinks are being made. Everybody’s letting their hair down and taking the time to enjoy the most important things in life. So this campaign and this commercial and the whole collaboration basically stands for that.” The Ice Chalet bottle comes packaged in a reversible Perfect Moment crossbody bag that features the brand’s signature star print and houndstooth pattern — “which is super functional and extremely chic to take on the slopes

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