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EXCLUSIVE: Pamela Anderson Becomes Biolage’s First Global Ambassador

Pamela Anderson is heading a new chapter for Biolage. The 57-year-old actress has partnered with the spa-inspired hair products company to become the new face of the brand, with a debut campaign scheduled to drop on June 2. This ambassadorship marks the first of its kind for Biolage, and the largest in the last 30 years. It’s also Anderson’s first hair care campaign.   Pamela Anderson stars as the face of Biolage amid the hair care brand’s total renovation. The collaboration comes amid Biolage’s total brand renovation, which has already seen them streamline and improve sustainability initiatives from the top down and adjust product formulas to reflect new consumer demand for high-performance skin care actives.  “This is the most drastic renovation the Biolage brand has seen since its birth. The Biolage Professional Hair Spa launch has touched every aspect of our brand — ingredient and formula upgrades, packaging design and sustainability improvements, new innovation focus on scalp health, deeper and richer product explanations,” Michael Sanchez, VP of global marketing, told WWD. Anderson’s collaboration with Biolage marks her first hair care campaign and Biolage’s first global ambassadorship. Partnering with the “Baywatch” star for the revamp was a no-brainer, according to Sanchez. “Her personal journey of self-discovery and

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