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Alex and Ani Embraces Childhood Nostalgia With Polly Pocket Jewelry Collaboration

Alex and Ani embraced the childhood nostalgia trend with their latest Mattel collaboration. The American jewelry retailer and manufacturer debuted its new limited-edition collection of jewelry in collaboration with Polly Pocket. Referencing the 1990s and early 2000s toy doll’s memorable compacts, the collection features three unique motifs — the heart, the star and the scallop shell. Each Polly Pocket symbol translates to distinct styles and a grown-up, contemporary iteration of the popular Mattel product. Alex and Ani x Polly Pocket. Courtesy of Alex and Ani “This summer marks an exciting new chapter for Alex and Ani,” said Prita Kumar, chief executive officer of Alex and Ani. “The overwhelming response to our Polly Pocket and Hot Wheels collections — along with several of our other well-received collaborations — has reaffirmed the emotional connection customers have with nostalgia, self-expression, and the Alex and Ani brand. We’re leaning into that momentum, and this is just the beginning of what we’re building.”  Pieces in the limited-edition Polly Pocket x Alex and Ani collection include the House Locket, with pearlized, pastel bead chain, Locket Ring, with the hidden message “Tiny and Cute,” a Charm Bracelet with charms in the shape of a Polly Pocket doll and a scallop shell and

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