Joe Burrow is the star of Alo’s latest campaign. The Cincinnati Bengals quarterback and NFL player modeled the lifestyle and apparel brand’s Conquer collection, featuring distinct pieces for an active, performance-driven lifestyle. The collection is designed with athletes in mind, per the brand. Crafted with soft, breathable fabrics, the Conquer collection is ideal for high-impact movement. Alo’s latest collection is now live on the brand’s official website. Joe Burrow for Alo. Courtesy of Alo “I’ve always believed in showing up the same way every day — locked in and ready to work,” Burrow said in a statement. “The Conquer collection reflects that mindset and matches the way I approach everything. It’s focused, consistent and built for the long game.” Pieces featured in the collection include the Conquer Muscle Tank, React 2-in-1 Performance short, Max Mock Neck Full Zip jacket and Alpha Shell Jacket and Pants set. The collection will also unveil new outerwear pieces and showcase fresh innovations. Joe Burrow for Alo. Courtesy of Alo “Burrow’s impact goes far beyond the football field,” said Summer Nacewicz, executive vice president of marketing and creative at Alo. “He’s redefining what it means to be a modern athlete, bringing the same focus, style and consistency to everything he does. That’s

from WWDRecent Stories https://ift.tt/E4rBODM
Follow WWD on Twitter or become a fan on Facebook.
from WWDRecent Stories https://ift.tt/E4rBODM
Comments
Post a Comment