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Urban Outfitters’ On Rotation Series Returns With New Levi’s Collaboration

Urban Outfitters is continuing its immersive, Gen Z-targeted in-store experiences with the second season of the retailer’s On Rotation series, spotlighting its collaboration with Levi’s. The collaboration features on Urban Outfitters’ official website and in five store locations through Sept. 30. The second season of Urban Outfitters’ On Rotation initiative creates a fresh take on in-store shopping geared towards the sensibilities of Gen Z, per the brand. Aesthetically, the collaboration will take visual cues from a vintage flea market. Urban Outfitters x Levi’s On Rotation collaboration. Cristina Fisher “Urban Outfitters has always been rooted in discovery, and our On Rotation installation with Levi’s takes that to the next level,” Cynthia Leo, head of brand marketing at Urban Outfitters, said in a statement. “We’ve built a space that feels uniquely UO and gives our community an immersive destination they can’t get anywhere else.” Levi’s 501 styles, Baggy Dad, Supper Baggy Barrel and Low Loose denim styles, among others, will be available as part of the in-store and online collaboration. The collection will also include a mix of vintage finds, including paper tag jeans and jackets curated by Levi’s and Urban Outfitters’ Vintage and ReMade teams. Urban Outfitters x Levi’s On Rotation collaboration. Cristina Fisher The Urban Outfitters

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