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Anthropologie’s It-Girl Brand Maeve Masters Fall’s Preppy-Chic Fashion Trend

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Can’t get enough of the preppy outfit equations you’re seeing all over social media ahead of fall (think ruffled socks, barn jackets styled over chic sweaters, and cropped trousers)? Anthropologie is here to make shopping this aesthetic easy with the launch of its bestselling label’s fall 2025 collection. Even better news: Maeve, Anthropologie’s most-searched brand that has been shopped by nearly two million people in the past year, is becoming a stand-alone brand with a dedicated storefront opening later this year. View this post on Instagram A post shared by Anthropologie (@anthropologie) The reason behind Maeve’s viral success, in the form of thousands of on-site hearts and over 10 million TikTok views, is just how well its selections nail the kind of look every style-savvy woman wants to master these days: something that straddles the line between preppy and warm, accessible and elevated. Most styles are ones you can wear in the office and then repurpose for your weekend pursuits, like the famous

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