No Longer Taboo: Sales Surge as Women Open up About Hair Loss

The issue of female hair loss was pushed to the front burner during this month’s Hair Loss Awareness month campaign. Men account for the lion’s share of the $3.5 billion that IBISworld reported is spent on hair loss and thinning products. But women represent the biggest growth opportunity, with volume expanding more than 40 percent a year. Women traditionally have been reluctant to discuss thinning tresses. “They will tell you almost anything — Botox, collagen — they will not historically talk about losing hair,” said Melisse Shaban, founder and chief executive officer of Virtue Labs, a hair-care line that treats underlying damage to restore healthy locks. “It is such a mortifying and embarrassing condition. Now the shame is gone, and people are telling each other what has worked for them.” Jackie Flam, vice president of retail and salon for brands Eau Thermale Avène; Klorane and René Furterer, put it succinctly: “Hair loss is no longer a concern plaguing only middle-aged men.” What’s ignited conversations are events such as this month’s Hair Loss Awareness efforts by brands, but also online chat rooms and social media posts, especially from celebrities. “While makeup and skin care have thus far been changed to the greatest extent because

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2C4JLhy