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Kylie Cosmetics, Kiehls to Enter Ulta Beauty

Kylie Cosmetics is launching in all Ulta Beauty stores and online later this year. “This brand addition is yet another example of successful, digitally native brands valuing a brick-and-mortar partnership with Ulta Beauty to extend their reach with consumers,” said Ulta chief executive officer Mary Dillon on a call with Wall Street analysts Thursday evening following the release of the retailer’s second-quarter results. The Kylie Cosmetics news was unveiled by Jenner on Twitter on Thursday in a tweet that read: “I’m so excited to let you guys know that @kyliecosmetics will be coming to all @ultabeauty stores around the country this holiday!…More to come….” Ulta Beauty retweeted her. Dillon also said Ulta would launch Kiehls, which is slated to enter a small number of stores before the end of the year, and launch online in January, and Juvia’s Place, a mass-market brand that specializes in highly pigmented eye shadows. During the second quarter, mass market makeup performed well, as did prestige boutique brands, skin care and fragrance — but not all prestige makeup brands fared so well. Dillon said growth rates for some of the large prestige makeup brands are facing “continued moderation,” and “not lapping the newness.” “Some of our largest prestige brands have had some

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