What to Watch: Seven Cannabis-Infused Beauty Products

In the last year, cannabis has popped up as a hero ingredient for many indie and natural brands, which are harnessing the plant’s extracts for its healing, nourishing and anti-inflammatory claims. Now, more mainstream brands have jumped on the bandwagon with innovations across skin and hair care that combine cannabis’ benefits with easy-to-use formats and Instagrammable packaging to attract the younger, trend-driven consumer. Here, a look at the latest cannabis-infused beauty launches this fall: High Beauty High Expectations Cannabis Facial Oil, $54 Launching in September, High Beauty is Sephora’s first cannabis-based beauty brand. It is first introducing a moisturizer and this facial oil, which is said to reduce inflammation and support skin function because of a blend of adaptogens and antioxidants, like cannabis sativa seed oil, bioflavonoids and plant oils. Emera CBD Haircare, $25 to $35 After creating four brands based on hemp seed oil, Earthly Body founders Kevin and Mare Wachs are launching Emera, a professional hair-care line made with 100 percent organic CBD oil. Launching in October, the brand deploys CBD oil combined with botanical ingredients, like chamomile, green tea, peppermint and lemongrass to give hair extra moisture and protection against daily stressors. The line consists of shampoo, conditioner, oil treatment, serum and

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